Lisa V.Oct 20, 20222 min readWhat is your worth? Marketing salaries globally Marketing plays an essential role in a business and is a big part of its growth. This means, there should be a lot of money to be made in...
Lisa V.Sep 15, 20223 min readWhat is Programmatic Advertising? Worldwide, online advertising is now a $602B* industry and projected to reach $876B by 2026. For the first time ever, digital ad spend is...
Lisa V.May 4, 20222 min readThe digital hot-pot : Preparing for an A/B tests 101!So here is the thing with A/B tests: First of all, they are a great way to understand whether you are doing something right or wrong. You...
Lisa V.Feb 28, 20202 min readRead this if you think you are a failure - The art of Resilience!You are not a failure, just because other people didn’t see the talent & genius in you: Walt Disney: He was fired from the Kansas City...